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These case studies show how we’ve helped just a few of our clients. Contact us to discuss how we can help you.
How effective are our patient support materials?
Evaluations with patients and physicians to measure usage, value and relevance.
Does the language used in communications of a medical device product reflect the language used by patients?
Pricing in an emerging market
Considering willingness to pay, access restrictions, and reimbursements to find the optimum price
Exploring patient pathways
Developing an effective marketing strategy by exploring patient journeys in an unfamiliar emerging market
Testing a new detail aid
Recreating realistic sales meetings to ensure the detail supports a successful product launch.
Tracking detail aid success
Connecting insight from HCPs and KAMs to actual behaviour and sales data
Pricing a new psoriasis product
Finding the optimum price for formulary inclusion, whilst maximising commercial return.
‘Go’ or ‘No Go’?
Evaluating product interest and opportunity to assess whether to licence a rheumatology product
A targeted approach
Segmenting oncologists treating pancreatic cancer to develop a targeted marketing strategy
Does my biosimilar’s sales aid stand out?
Evaluating sales aids to maximise engagement and increase sales in a competitive biologics market
Going forward with wearable technology
Feeding into future strategy by exploring attitudes and understanding market opportunities