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Patient Research

Home > What we do > Patient Research

EVALUATING PATIENT SUPPORT MATERIALS

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PATIENT DEVICE TESTING

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VIEW THE FULL LIST OF OUR INSIGHTS AND CASE STUDIES

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Related Case Studies

Integrating a patient-centric strategy into your business model


The importance and need for patient centred care is now at the forefront of the healthcare industry. Increased access to information and an abundance of data means that patients are now more informed than ever, and are eager to discuss and take ownership of their disease and treatment.  


As patients take greater ownership of their disease and treatment, understanding their motivations and unmet needs is crucial to deliver a patient centric strategy.  Our team of experts include consumer researchers and behaviour experts who have the experience and knowledge necessary to reach, elicit and convey true patients insights.  


How can patient research benefit you?

Patient Journey/ Pathway Mapping


Mapping the patient pathways is an effective way to understanding, and optimise business strategy.  By highlighting any roadblocks and potential bottlenecks we can identify and target influencing factors more appropriately.  


Patient Support Materials



Gaining an in-depth understanding of the patient concerns and motivations provides strong foundations for developing materials that will differentiate and set your product ahead of the crowd.


Device and Digital Research


To keep one step ahead of the competition, insights relating to ‘in-the-moment’ research, awareness and utilisation of digital tools (including m-Health technologies) are essential in defining marketing and business strategy.

Patient Voice and Ethnography Research


Ethnographic research, journals, blogs and diaries will bring you closer to your patients and enable you to put their needs at the heart of your business decisions.