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Predictive Analytics

Conjoint Analysis


Conjoint is a powerful statistical technique designed to understand what combination of a attributes and levels is most influential in the decision-making process.  By understanding this researchers are able predict choice share and model what if scenarios to reduce risk in developing business strategy.


Our dedicated team of experts specialise in applying this technique within the pharmaceutical, consumer health, life-science, device and diagnostic industries.





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IN-LICENCE OPPORTUNITY

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To find out more contact Dr David Pearmain david.pearmain@impactmr.com


Home > What we do > Predictive Analytics

Impact Health offers a complete range of tried and tested statistical methods and modelling techniques tailored for your company.



Impact Health was founded on its industry-leading expertise in advanced analytics. We provide a complete range of analytical services to healthcare clients and agencies all over the globe.


Max Diff Analysis


Max Diff is an effective trade-off exercise that can be used in a wide range of market research situations helping you understand PREFERENCE and IMPORTANCE for multiple items.


Max Diff has often been described a conjoint analysis’s poor relation but has now come into its own when used as initial sorting exercise for claims or features or on a mobile platform.






To find out more contact Manjula Bhudiya

Manjula.bhudiya@impactmr.com


Pricing and Portfolio Analysis


Pricing and portfolio analysis determines the impact of price on your brand and how to optimise your product portfolio. Our solutions range from the simple to the more complex including; Conjoint, Price Sensitivity Measures, Brand/Price Trade-off, Brand Equity Modelling and Perceived Value Pricing.


We provide simulation tools that help accurately predict all possible futures  - Harnessing the power of what if which will guide to choose the optimal price  and portfolio strategy.






To find out more contact Monika Swift

Monika.swift@impactmr.com


Forecasting and Modelling


Impact Health provides custom market models, built to your specifications, designed to capture the complexities of the market and integrate with your data sources and reporting requirement.


Our models can combine secondary market and industry data with primary data from market research to produce forecasts based on the best blend of available information






Contact Alastair Bell to find out more

Alastair.bell@impactmr.com

Segmentation and Targeting Analysis


To understand which customers to target effectively with what product, services or communications, you need to effectively segment your market.  


The key to a successful segmentation project is having the analytical fire power to segment your data and industry expertise to refine the segments into an elegant action based solution.  







To find out more contact Manjula Bhudiya

Manjula.bhudiya@impactmr.com


Big Data & Multiple Source Analysis


By analysing sales, CRM databases, access data, customer satisfaction, prescribing trends and social media tracking etc.  we gain fresh insights into not just how your customers think but importantly understand their true behaviour and how your business is performing.


Big data is exciting! Not least because the integration of technology and data sources, combined with the tremendous volume of data now available.  







Contact Alastair Bell to find out more

Alastair.bell@impactmr.com

Key Driver Analysis & Statistical Toolbox


Key driver analysis establishes the relative influence of an attribute or attributes in a causal relationship, such as what product or service characteristics drive the market, or what drives buying, prescribing or switching in a particular area. 


All our approaches are tailored and as such we use can select the one or more most appropriate approaches which will best fit your business needs.  







To find out more contact Dr David Pearmain david.pearmain@impactmr.com