Integrating a patient-centric strategy into your business model
The importance of and need for patient-centred care is now at the forefront of the healthcare industry. Increased access to information and an abundance of data means that patients are more informed than ever, and are eager to discuss and take ownership of their condition and treatment. Understanding their motivations and unmet needs is therefore crucial in delivering a patient-centric strategy.
Our team includes consumer researchers and behaviour experts who have the experience and knowledge necessary to reach, elicit and convey true patients insights.
How can patient research benefit you?
Patient journey/pathway mappingMapping the patient pathways is an effective way to understanding, and optimise business strategy. By highlighting any roadblocks and potential bottlenecks we can identify and target influencing factors more appropriately.
Message testingTo keep one step ahead of the competition, insights relating to ‘in-the-moment’ research, awareness and utilisation of digital tools (including m-Health technologies) are essential in defining marketing and business strategy.
Patient support materialsGaining an in-depth understanding of the patient concerns and motivations provides strong foundations for developing materials that will differentiate and set your product ahead of the crowd.
Patient Voice and Ethnography ResearchEthnographic research, journals, blogs and diaries will bring you closer to your patients and enable you to put their needs at the heart of your business decisions.
Related case studies
Patient Device Testing20201111162932
Evaluating Patient Support Material20201111161040
